As a full time working mom of two wild boys, like most parents Betsy Wild, Founder and CEO of We Craft Box wanted to spend as much quality time with her children as possible. Betsy has her BFA from Art Center College of Design and worked as a Creative Director for 10 years. Art is her passion, and such an important part of childhood. However, Betsy felt that planning, shopping and preparing for crafts in her spare time felt like a waste, and she would rather be spending that time with her children. Betsy kept thinking, “I wish I had a box of prepared crafts, that I, my husband, or even Grandmom could do with the boys. No need for shopping, planning or being creative… each project would be prepared with materials and directions (if you choose to follow them)”.
We Craft Box was created to solve a problem for Betsy. Enabling her to connect with her children and be creative together in the easiest way. After talking to other parents, she realized that there was a need for this box, a need to cut out the leg work and have fun and creative moments at our fingertips!